Frequently Asked Questions: Fragrance Types & Guidance

# Frequently Asked Questions: Fragrance Types & Guidance

## Understanding Fragrance Formats

**Q: What's the difference between Eau de Parfum and Eau de Toilette?**
A: Concentration of fragrance oil differs. Eau de Parfum (EDP): 15-20% fragrance oil, lasts 5-8 hours. Eau de Toilette (EDT): 5-15% fragrance oil, lasts 3-5 hours. EDP is stronger and more expensive.

**Q: Which format lasts longer?**
A: Eau de Parfum lasts longest (5-8 hours), followed by Eau de Toilette (3-5 hours), then Cologne (1-3 hours). Higher concentration = longer wear.

**Q: What's Eau de Cologne?**
A: Lightest fragrance format (3-8% fragrance oil). Fresh, citrus-forward, refreshing. Lasts 1-3 hours. Popular in summer or for frequent reapplication.

**Q: Is Parfum different from Eau de Parfum?**
A: Yes. Parfum (or Extrait): Highest concentration 20-40% fragrance oil. Lasts 8-12+ hours. Most expensive. Eau de Parfum is similar but slightly lower concentration.

## Fragrance Categories

**Q: What's a "unisex" fragrance?**
A: Fragrance with broad appeal—not specifically marketed as masculine or feminine. Examples: neutral scents, ambroxan-heavy bases, versatile compositions. Unisex fragrances are increasingly popular.

**Q: What's a niche/indie fragrance?**
A: Small-batch, independent brands (not mass-market). Often higher quality, unique scent profiles, limited production. Examples: Creed, Byredo, Niche perfumery houses.

**Q: What's the difference between luxury and mass-market fragrances?**
A: Luxury: Higher price ($80-300), often niche positioning, premium packaging, complex scent profiles. Mass-market: Lower price ($20-60), broader appeal, accessible positioning. Both can be high quality.

**Q: What are the main scent families?**
A: Floral (rose, peony), Oriental (amber, vanilla), fresh (citrus, water), woody (sandalwood, cedar), fruity, aromatic, chypre, and more. Most fragrances blend multiple families.

## Sourcing & Inventory

**Q: What fragrance brands does MTZ stock?**
A: 293 brands. Popular: Calvin Klein, Dior, Guerlain, Dolce & Gabbana, Burberry, Creed, Hermès, Marc Jacobs, Yves Saint Laurent, Tommy Hilfiger, and many more.

**Q: Can I special-order a fragrance that's out of stock?**
A: Contact sales@miamitradingzone.com. Depending on brand availability, we can attempt to source it. Not guaranteed.

**Q: How often are new fragrances added?**
A: Continuously. Brands release new scents seasonally. MTZ updates inventory twice daily and adds new releases as available.

**Q: Do you carry discontinued fragrances?**
A: Occasionally, if inventory exists. Contact sales to inquire about specific discontinued scents.

## Wholesale Fragrance Strategy

**Q: Which fragrances are bestsellers?**
A: Perennial bestsellers: Calvin Klein Obsession, Dior Sauvage, Guerlain La Petite Robe Noire, Burberry London. Varies by region and season.

**Q: What fragrance mix should I stock as a new retailer?**
A: Recommended mix: 30% luxury (Creed, niche), 50% contemporary (Dior, Calvin Klein, Burberry), 20% emerging/indie brands. Adjust based on your market.

**Q: How do I know what fragrances will sell in my market?**
A: Research local preferences (Instagram, retail competitors), climate (warmer climates favor light/fresh, colder favor woody/oriental), demographics (luxury vs. mass-market positioning).

**Q: Should I stock men's, women's, or unisex?**
A: Recommend all three. Men's and women's fragrances are high-volume. Unisex is growing segment with strong margins. Balance based on your customer base.

**Q: What's the typical markup on fragrances?**
A: Wholesale cost often $3-15/unit (depending on brand). Retail price $25-300/unit (depending on positioning). Your margin: 50-85% depending on volume.

## Product Quality & Storage

**Q: How do I ensure fragrances stay fresh?**
A: Store in cool, dark place. Avoid direct sunlight and extreme heat. Properly stored, fragrance lasts indefinitely (2+ years minimum).

**Q: Can fragrances expire?**
A: Shelf-stable indefinitely if stored properly. MTZ stocks fresh inventory (updated twice daily), so products are current production batches.

**Q: Are all fragrances in the catalog in stock?**
A: No, availability fluctuates. Check real-time inventory in your account (updated every 12 hours).

**Q: What's the difference between online photos and actual product?**
A: MTZ sources authentic products from authorized distributors. Packaging, scent, and quality match brand standards exactly.

## Compliance & Legal

**Q: Can I resell MTZ purchases on Amazon?**
A: Yes, absolutely. MTZ invoices are widely accepted by Amazon Brand Registry (approval at Amazon's discretion).

**Q: Are fragrances regulated differently in different countries?**
A: Yes, some countries have regulations on cosmetic ingredients or labeling. Research local cosmetics regulations before importing/reselling in your country.

**Q: Can I use "Authorized Distributor" in my marketing?**
A: Yes, MTZ invoices support this claim. Display with confidence.

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